A refrigerated bakery case or deli case can
be a great way to increase sales in just about any food service operation,
including coffee shops, convenience stores, institutional cafeterias, airports,
grocery stores, as well as independent and chain restaurants, just to name a
few.
Deli cases and bakery cases often look very similar from the outside, so
how do you know which one is right for you? We’re here to point you in the
right direction with the help of this guide!
Bakery Case and Deli Case Refrigeration Types
Refrigerated
display cases like these use two basic types of refrigeration: Forced Air or
Gravity Coil. The best type for you depends on the items you want to display in
the case.
Forced Air
As their name
implies, Forced Air systems rely on fans to circulate cold air throughout the
cabinet to keep food contents cool. These cabinets are most often used for
bakery products, pre-packaged products, and some deli applications. It’s
important to note that because of this air movement, the products you are
displaying can dry out if they aren’t covered or left in the case for too long.
Items on our website that use
this method are mainly called “Refrigerated Bakery Display Cases”
or a similar variation of that.
Gravity Coil
Gravity Coil
systems boast a refrigeration coil at the top of the cabinet that allows the
cool air to “drop” down over the food. These types of display cases
are best for raw meat, seafood, salads, and other deli products where you don’t
want the drying effect of constantly circulating air. Gravity coil cases tend
to be less expensive than forced air cases.
Items on our website that use
this method are mainly called “Refrigerated Deli Cases”
or a similar variation of that.
What Do I Want to Display In the Food Case?
Here is a simplified breakdown to help you choose the right one!
|
Food
Item
|
Forced
Air
|
Gravity
Coil
|
|
Pie
| | |
|
Cake
| | |
|
Danishes and other Pastries
| | |
|
Seafood
| | |
|
Raw Meat
| | |
|
Pasta Salad
| | |
|
Cheese
| | |
|
Coleslaw
| | |
|
Salad
| | |
|
Deli Meat
| | |
Features and Options to Consider
Once you’ve decided
which type of case (bakery or deli) is right for you, you will want to narrow
down your choices.
Size:
Don’t think of size
just in terms of how much floor space you have to put a case. You might have
room for a large case, but if the majority of products you want to display have
a short shelf life and/or a quick turnaround time, you can often use a smaller
case and save space, energy and money!
Some manufacturers
offer “low profile” versions of their cases, which bring all the
features and benefits of their larger siblings in a smaller package, which is
ideal for convenience stores and other places where space is a concern.
Be sure to
carefully view the Specification Sheet of the case to make sure you can meet
the clearance requirements for intake and exhaust air. Since many of these
cases are also quite large, you also want to look at the measurements carefully
to make sure the case will fit through your doorway!
Shelving:
Cases that utilise tiered shelving help maximise
the visibility of all products, no matter what shelf they are on, because they
bring the products closer to the front of the case.
Glass shelves allow
light to filter throughout the display, and gives you more flexible display
options compared to wire shelving. Your food will appear to be
“floating” and look great too!
Style:
Many manufacturers
offer both straight glass
styles as well as curved glass models. Curved glass models offer a
sleek, modern profile. Choose whichever style you think will look best in your
operation!
Lighting:
Bakery cases and
deli cases boast lighted interiors to help make your products look their best.
Depending on the model, some cases use specialised fluorescent bulbs that
enhance certain colours or types of products, like red meat or pastries. Often,
specialised or additional interior lighting is an option. Some models have the
lighting in the top, while others may have shelf-mounted lighting.
Colors, End Panels, and Other Features to Consider:
An end panel will
make your case appear full and bigger (a mirrored interior enhances the
presentation even more). Full displays will enhance your customers’ perception
of freshness, and will help your case still look full even as you sell through
the stock. Reflective or mirrored glass rear doors do the same thing, and have
the added benefit of “hiding” whatever is behind the doors!
Choosing a black
interior minimizes the appearance of hardware within the case, and lets your
fresh, colorful products “pop”. Some local health departments prefer
a white rear area of the display case for sanitation reasons. Be sure to check
your local health department requirements before ordering your new case.
If you are interested in a curved display case, note that some curved glass models have front glass that tilts up or out for easy cleaning.
Source: Webstaurantstore